Can the economic buyer say “no”?
The Economic Buyer can say “No” when other people say “Yes”, and, “Yes" when other people say “No”. I have bad news for you – the term and definition of Economic Buyer is only used in sales.
Where is the economic buyer in your org chart?
Depending on the pain you are trying to solve, the Economic Buyer might not even be sitting in the department you’re trying to sell to. They could be sitting in finance, business, in the IT department, or in a different location altogether. Again, the bigger the pain, the higher up in the org chart the Economic Buyer is located.
What is an economic buyer?
Economic buyer – n: marketing term, typically used in business-to-business markets; describes the individual, decision-maker or group within the customer organization who controls the budget and writes the checks for new product purchases.
Should I meet the economic buyer?
Whether you meet him/her or not, the Economic Buyer is going to be a major part of the decision. Meeting the Economic Buyer early in the sales cycle is part of what makes a good sales strategy as it clears the “fog of war” and lets you see exactly what’s needed to drive your deal to closure.